Page 3 · Projects
Understanding users, designing digital products and analytics, founding a startup to serve a real need.
A wider set of optimization, machine learning, consulting, entrepreneurship, UX, hardware, and competition work, the range behind the résumé.

UMN Parking & Transportation Website Redesign
- UX Research
- Figma
- Usability Testing
- IA
User research revealed that students couldn't find parking rates and were confused by the rules. I restructured the information architecture and redesigned the flow in Figma, then validated it with usability testing.
-50%
Reduction in clicks to reach key information.
Figma
High-fidelity redesign and prototype.
Partner
Offer from the parking and transportation manager to implement it.

Bus Bike Rack Human Factors Analysis
- Human Factors
- FMEA
- HTA
- Heuristic Evaluation
- User Testing
A human factors analysis of bus bike rack usability and liability, producing an FMEA, a Hierarchical Task Analysis, and a heuristic evaluation to surface where riders struggle and where the transit agency carries risk.